Advertise with Tailsweep

Tailsweep offers advertisers the possibility to find, target and advertise towards potential customers in a fast, simple and transparent way.

The Tailsweep fully-automated and self-service ad system enables advertisers to handle their ad planning, buying, optimisation and follow-up more intuitively than in a traditional media planning process.

Tailsweep simply lets advertisers sweep the Long Tail to find their target group among a large number of sites, where the advertising message has a greater chance of breaking through and creating the impact they desire. Even more, it puts them in control all the way.

Tailsweep has worked with several prominent advertisers to date, such as:

• Nokia

• Duracell

• Vagabond

• Adobe

• Bredbandsbolaget

• Universal Music

• Etc.

The media planning process – step by step

Planning

- Determine the advertising period
- Choose the ad format
- Find the target group
- Upload the ad and see a preview
- Confirm the advertising plan including number of page impressions, CPM and net campaign price

Purchase

- Pay the ad campaign
- Await confirmation that the campaign has been approved

Optimisation

- Review and revise ongoing campaign
- Change the textual and graphical ad message or replace the entire ad

Follow-up

- Receive statistics and campaign results in a uniform style sheet
- Evaluate the result based on the statistics received from Tailsweep

A sensible investment

Using the Tailsweep system not only allows advertisers to save time by easily finding the target group their are interested in, with the number of selection variables it offers, but it also increases the likelihood of getting more out of the advertising investment with a targeted message in a suitable context.

Running an ad campaign on multiple sites with full insight on where, when and how the ad is placed and performs, while at the same time having one point-of-contact provides the advertiser with the visibility needed to be a successful advertiser.

Consequently, when working with multiple sites in an advertising campaign, in order to reach the target audience, Tailsweep offers a flexible, intuitive and innovative approach, which significantly simplifies the media buying process.

Social media – an effective media channel

The visitors to social media, such as blogs, are individuals not only on the look out for issues of interest to read about but also for means to interact and share ideas and thoughts. Furthermore, they are most often key influencers, whether they are industry professionals from all levels of the industry, journalists, brand aware youths or senior citizens. In short, they reflect the society we live in and represent a wide variety of market segments.

Advertising towards bloggers, blog readers and visitors to social media means targeting groups of influencers and authorities in specific areas, as well as individuals with a strong and common interest and openness to context relevant information. As an advertiser this means reaching people who are actually tuned in – not just watching but actually paying attention.

It is all about communicating with an audience when they are listening and where they are listening. Tailsweep enables an advertiser to do just that.

Create an ad campaign in the Tailsweep network with the Tailsweep ad system or send an e-mail to advertising@tailsweep.com, in order to get in contact with anyone from the Tailsweep sales team.

Advantages with Tailsweep compared with traditional online media buying