How is PI calculated?

Every page impression is being registered and added to the accumulated number of impressions.

What does UV mean?

UV means Unique Visitors and is a measurement of the amount of individual visitors a site has during a given time period. Industry standard today is to report the number of unique web browsers, when indicating the number of unique visitors.

How is UV calculated?

The number of unique visitors is calculated with a number of parameters. When an individual visits a site he or she is being considered unique for a period of one month.

What does CPM mean?

CPM, Cost Per Mille, also known as CPT, means cost per thousand and states the cost for a thousand ad impressions.

What does CPC mean?

CPC, Cost Per Click, means cost per click on an ad.

What does CTR mean?

CTR, Click Through Ratio, is a measurement used to determine the ratio between the number of ad impressions and the number of clicks. For example; an ad which is shown 100 times and receives one click has a CTR value of 1 percent.

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In order to be able to join the Tailsweep ad network you are currently required to have a personal invitation.

When does the blogger or other social media (i.e. publisher) receive payment for the ad campaigns?

The blogger or other social media, i.e. Tailsweep partner, receives payment once the advertiser has paid Tailsweep for the ad campaign. Payment is normally received within one month after the expiration of the ad campaign period. Minimum sum payable is 500 SEK. If the ad revenues are below 500 SEK, the payment is postponed until such a time that additional ad campaigns enables the minimum sum to be reached.

How is the Tailsweep partner paid?

We transfer the aggregated funds to the chosen bank account.

How are statistics and visitor traffic reported?

The advertiser can continuously follow his campaign through the Tailsweep system. All available statistics can be broken down to site level. This enables the advertiser to discover which sites are giving the highest return on investment.

Tailsweep supplies the following statistics:

• Number of page impressions (PI)

• Number of clicks

• Number of unique visitors (UV)

• CPM (Cost Per Mille)

• CPC (Cost Per Click)

• CTR (Click Through Rate)

The statistics are being divided per site and ad format. The results are presented both in work sheet format and graphs, in order to provide the best possible visibility. All campaigns that have run in the network are saved in the advertiser’s account, for future reference.

What does the blogosphere mean?

The blogosphere is the virtual society of blogs, which has emerged on the Internet during the last years. The collective amount of blogs can in turn be divided into several independent spheres, each and every one with its target group and subject area.

What does social media mean?

Social media is a collective term for several different types of user generated content sites, for example blogs, podcasts, videoblogs, forum and wikis. Through social media the visitors interacts with each other, for example by exchanging ideas, thoughts, experiences and perspectives.

Who blogs and creates social media?

The blogger and the creator of a social media are often trend setters. Their views and messages influence their surrounding as well as their readers. One could claim that they reflect the society in which we live and represent a wide variety of market segments.

How many blogs exists?

There are 120.000 new blogs published daily on a global scale. The total number of blogs is doubled every six months. Approximately 10 million blogs are being updated on a weekly basis and half of all bloggers continue to blog three months after the blog was originally published. The total number of active blogs by the end of this year 2007 is expected to be 100 million. (Source: Technorati and Cision)

Why should I advertise in the blogosphere and in social media?

To advertise in blogs and social media means communicating with individuals that are engaged, full of initiative and often potential so-called ambassadors or authorities (i.e. influencers) within their area of interest. In this user generated content environment, with a relatively low ad clutter level (i.e. a lower ratio of ads vs. editorial content than in traditional online media), there is a significant likelihood of them not just seeing your relevant ad but actually paying attention to it.

Tailsweep offers advertisers the possibility to find, target and advertise towards potential customers in a fast, simple and transparent way. The Tailsweep fully-automated and self-service ad system enables you as an advertiser to handle your ad planning, buying, optimisation and follow-up in an efficient and flexible manner.

What does “the long tail” mean?

The name Tailsweep refers to the theory of "The Long Tail", an expression invented in 2004 by Chris Anderson, Editor-in-Chief at the American publication Wired Magazine. The theory has great importance for Tailsweep. Simply put, the theory is based on the assumption that the total number of visitors on the large amount of small and medium sized sites, are equivalent to the total amount of visitors to the fewer large sites on the Internet today.