Tailsweep ad specifications



Ad Unit Name Size (pixels) Max File Weight Animation Sound Image Rotation
Image Flash 3rd Party Tags        
Leaderboard 728w x 90h 80K 80K 100K initial load/ 100K subsequent load max1 30 sec max for initial movie, 18 fps max Yes2 4 creatives max per campaign
Rectangle 375w x 250h 80K 80K 100K initial load/ 100K subsequent load max1 30 sec max for initial movie, 18 fps max Yes2 4 creatives max per campaign
Wide Skyscraper 160w x 600h 80K 80K 100K initial load/ 100K subsequent load max1 30 sec max for initial movie, 18 fps max Yes2 4 creatives max per campaign
Triple Widescreen 250w x 360h 80K 80K 100K initial load/ 100K subsequent load max1 30 sec max for initial movie, 18 fps max Yes2 4 creatives max per campaign
Megatron 468w x 360h 80K 80K 100K initial load/ 100K subsequent load max1 30 sec max for initial movie, 18 fps max Yes2 4 creatives max per campaign
King Kong 980w x 300h 150K 150K 150K initial load/ 150K subsequent load max1 30 sec max for initial movie, 18 fps max Yes2 4 creatives max per campaign

All ads must be compatible with Firefox 1.5+, Safari 2+ and Internet Explorer 6+ on both Mac and PC.

  1. Up to 3 additional download streams upon user click are permitted. Each additional stream may not exceed 100K
  2. Sound is user-initiated on click.


Flash creatives

Item Specification
Ad Unit Dimensions (pixels) 728w x 90h, 375w x 250h, 160w x 600h, 250w x 360h or 980w x 300h
Maximum File Size
  • Initial load (with pre-loader) 80K, subsequent load 100K.
  • If 3rd Party served: 100K initial load/ 100K subsequent load max. (Up to 3 additional download streams upon user click are permitted. Each additional stream may not exceed 100K)
File Format GIF/JPG: Default image required for Flash submission
Animation SWF: 30 seconds maximum including loops
Frame Rate 18 frames per second maximum
Expand action User-initiated only: Hover or click to expand. May expand up to 2x (upon approval by site)
Testing All creative must function uniformly on both Mac and PC platforms as well as on multiple versions of Safari, Firefox and Internet Explorer.
Required Default GIF/JPG
Dimensions (pixels) 728w x 90h, 375w x 250h, 160w x 600h, 250w x 360h or 980w x 300h


Flash Banner clickTAG Guidelines (Actionscript 2)

 
Your Flash banner creative should have a button covering the entire area of the banner that uses the getURL action along with the 'clickTAG' variable and "_blank" as the target window parameter. Here is what the code for the button should look like:
        on (release) {
           if (clickTAG.substr(0,5) == "http:") {
              getURL(clickTAG, "_blank");
           }
        }

Flash Banner clickTAG Guidelines (Actionscript 3)

 
Your Flash banner creative should have a button covering the entire area of the banner that uses LoaderInfo to load the flashVars, along with a navigateToURL function and "_blank" as the target window parameter. Here is a sample of what the code for the button should look like: 
        // load flashVars
        var flashVarParam:Object = LoaderInfo(this.root.loaderInfo).parameters;
        var clickTAG:String = flashVarParam.clickTAG;
        
        // load clickTAG
        function loadURL(event:MouseEvent):void {
          var request:URLRequest = new URLRequest(clickTAG);
          
          try {
            navigateToURL(request, '_blank');
          } catch (e:Error) {
            trace("Error occurred!");
          }
        }

Testing the clickTAG

 
In order to verify that the clickTAG is implemented correctly you can perform this simple test.
  • Open your flash ad in a browser
  • Append the following in the address field
    ?clickTAG=http://www.tailsweep.com
  • It should look something like this
    file:///[YOUR_FLASH_FILENAME].swf?clickTAG=http://www.tailsweep.com
  • The ad should now be configured to redirect you to www.tailsweep.com when clicking on it
So if you end up on www.tailsweep.com when clicking on your ad everything is OK

Important things to note

  • 'clickTAG' is case-sensitive. Make sure you reference it just as it appears here.
  • You must use "_blank" as a parameter for getURL. "_top" "_parent" or "_self" will not work correctly.
  • We only support one clickTAG per banner.
  • Your creative can not contain any frame anchors

Still confused?

For more detailed instructions on adding link tracking to your Flash banners, please refer to Adobe's Designer's Guide.
Or take a look at this clickTAG tutorial


CPU-Demanding Factors to avoid

 
  • Frame Rate over 18 FPS. Reducing the number to 18 FPS does not degrade visual performance.
  • Multiple animated sequences across many layers animating at the same time.
  • Animated sequences set to be translucent and animating on top of an imported grahic (ex: jpeg, png, etc.).
  • Action Script-generated events set to randomly generate (ex: fog and rain).
  • Imported graphics scaled up over a long period of time.


Tailsweep approved Rich media vendors

 
  • Ad Action
  • AdForm
  • Atlas
  • Adserving International
  • AdsFac
  • Connextra
  • Doubleclick
  • EyeBlaster
  • EyeWonder
  • Headlight
  • Spongecell
  • Tradedoubler
  • Unicast


Advertising Content Guidelines

 
Tailsweep reserves the right to reject the promotion of products, services or creative materials that
  1. Are hateful, obscene, profane, libelous, defamatory or slanderous
  2. Contain adult content, personals/dating services or sexual references.
  3. Promote gambling or any illegal activities.
  4. Mislead the users, such as with fake error messages, fake "close" buttons or misleading or inaccurate copy,
  5. Resemble the visual style of the content area in which they are displayed.
  6. Incorporate the intellectual property of an Tailsweep Author or otherwise imply the Author's endorsement without the Author's prior approval.


Submission Deadlines

Submission Type Timelines
GIF/JPG 2 business days prior to launch date
Flash 2 business days prior to launch date
Complex Rich Media (takeovers) 5 business days prior to launch date
  Note: If the submitted creative does not conform to the specifications, it will not be placed online and may result in a delayed launch date.


Tailsweep Media Contacts